Building high quality hypothesizes is vital for successful research. Good hypothesizes are often based on good observations. Hence, we decided to make a visualization software of users’ browsing behavior to enhance observation ability. At that time, a software to visualize the mouse and the scroll movements already existed. However, in addition to the visualization, our software has the functionality to display the likelihood of purchasing some item every second within the page view. Accordingly, an observer can estimate what kind of behavior is critical when humans make decisions in real time. For example, we could find if a user is scrolling slowly, it means the user has high interest with the current web page.
* This was conceptualised and developed when I belonged to Emotion Intelligence, inc.